About Us

Established in Lincoln in 1910, we're one of the oldest health stores in the UK, now serving both our traditonal Lincoln customer base and the wider market through our website exclusively.

We specialise in natural and organic wholefoods, nutritional supplements, herbal and alternative remedies and natural skincare, with a wide range of both traditional store cupboard favourites and newer ranges based on the latest research in nutrition and natural healthcare.

Our values of quality and customer service today are very much aligned with our founder Mrs Nora Green. As an early pioneer of the Food Reform movement in the early part of the last century, she began the business by supplying like minded friends with wholefood ingredients from her own store cupboard at home.

For 113 years the shop occupied 5 seperate locations in Lincoln city centre and had several owners, until for 2024 a major change is underway as we pivot the business to an "online-first" model without a retail store.

In doing so we retain the high level of customer service for which we're known, with orders by phone / text and whatsapp very welcome.